How to create advertising campaigns in Product Ads

With Product Ads you can:

• Create several campaigns.
• Assign customized budgets for your campaigns.
• Evaluate metrics and monitor the results of your campaigns.
• Get your ads sorted and keep up to date on how your campaigns perform.

Here, we tell you how to take the first steps to start creating successful campaigns with Product Ads.

How to create advertising campaigns

1. Hire Product Ads

To create a new campaign, first you need to hire Product Ads. How can you do this? In your Mercado Libre account, enter Summary and then Advertising, on the menu on the left.

If you are MercadoLíder and have green reputation as a seller, you will see the option already activated to start. Learn more about the requirements to have Product Ads.

2. Create a campaign

After hiring Product Ads, enter the advertising administrator (on the menu on the left, in the Advertising option) and click on the Create campaign button.

Once on the page, you can give a name, assign a daily budget and manage it according to your goals.

3. Add ads to your campaign

After creating a campaign it's time to assign which ads (which are your listings) you want to be part of it. How can you do that?

1. Select the sponsored ads you want to group together.
2. Click on Add ads.
3. Click on Create campaign. Done! There is your campaign!

How to add ads to an existing campaign

In order to add new ads to an already created campaign, access the campaign administrator in your Mercado Libre account and click on Add Ads.

Then, you will see the ads that you can add to this campaign. You can use the filters to find the ads you want to add faster.

After selecting them, click on Add Ads and then Save. That's it! You have added the ads to your campaign.

How to move ads between campaigns

To move ads between campaigns or assign them to a new campaign, go to the Campaign Administrator in the Ads Section.

Select the ads you want to move and click on Move Ads.

How to have a successful advertising campaign

• We recommend that you review the budget to make sure you are not limiting the frequency with which your sponsored ads appear and the potential sales that can be generated.

If this is happening, we will let you know and propose three budget options that will increase the traffic of your sponsored ads, improving the chances of sale.

• It is important that you activate the ads with good return, for example, that have good sales volume, as they will help to improve your return on investment in advertising.
• If you have ads paused in any campaign, we will notify you to indicate the ones you should activate. In addition, we will recommend that you activate the ads with good sales level that you have not yet grouped in any of your campaigns.

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