Datasheets boost your listings. When you enter all the data, you improve your exposure and help your buyers find what they are looking for.
What data should I complete?
This is the information that describes your product. For a smart phone, for example, it can be brand, model, internal memory, among others.
PRODUCT’S UNIVERSAL CODE
Every product has a code, it’s like its ID number. Each code is unique for each product, that’s why it is important to complete the code for each variations, if any.
For example, if you sell bags, and they come in different colors or prints, each option would be a variation and have a code of their own. If you miss any data, this code can help us complete the specifications for you.
How do I distinguish the product’s universal code?
» It’s a number.
» Between 8 and 14 digits long.
» It is located next to the barcode, on the product’s box or packaging.
If you are in doubt, check the code with your supplier or manufacturer. You can also download an app that scans the bar code to verify it. Remember that it must be EAN, UPC, JAN, ISBN or any other code with no text.
How do I have to complete the data?
When you fill in the data for datasheets, make sure you are paying enough attention. In other words, don’t make spelling mistakes or include wrong symbols or data.
If you are not certain about a piece of data, do some research to achieve a complete and reliable datasheet. Don’t forget you can confuse your buyers, leading to too many questions and even losing that potential sale.
What happens if I can’t complete some data or the universal code?
If there’s any feature on your datasheet that is not applicable to the product you listed, or if you sell a product that has no universal code because it’s handcrafted or you sell it by the piece (such as meters of wire or rope), there’s a really easy solution. Flag it as Not Applicable (N/A) so it won’t affect your exposure, but before you do so, follow these tips:
Don’t abuse it! If you choose N/A because you don’t have that data when you are completing the datasheet or you don’t know it, your datasheet will be incomplete and your buyers will chose other more complete listings.
In addition, your listing will be chosen to go under revision and it will lower our exposure. If you want to learn more about revision criteria, read this article.
What should I complete now? Datasheet or description?
Both, you don’t have to choose. You only need to know which data you must provide for each of them.
INFORMATION FOR YOUR DATASHEET
First, complete the data of your datasheet because the filters your potential buyers will use to find what they want are based on this information, so this is what will allow you to be included in those search filters.
If you don’t do it, and you include that information under your description, your datasheet will be incomplete, your exposure will be affected and it will be harder to find you.
MORE DETAILS IN YOUR DESCRIPTION
If there are certain data that you couldn’t add to your datasheet and they better describe your product, you can do it in the description.
» List these features with dashes as if they were bullet points.
» Organize the information, so you will help your buyers remember easily the most important features.